UNICEF spoke with hundreds of refugees, to hear their tragic stories, first-hand, in their own words. The challenge was to tastefully turn their gruesome, gut-wrenching stories into delicate art pieces through narration and a visual style fitting of their testimony. The campaign uses the lightness of classic children’s stories to undercut the very real, very tragic stories that these children are facing every day.
Work completed @ Agency 180LA
Role: Design
Design Director: Chris Welsby
Award: Good Prix for Good 2016, Gold Cyber at Cannes Lion 2016, Bronze Film at Canes Lions 2016, Bronze Entertainment at Cannes Lion 2016