EVA AIRWAY North America
EVA Air has been given some of the most prestigious awards in the airline industry; however, while they were named one of the world’s top 10 airlines, hardly any North American business travelers know who EVA Air is.
To compete with more well-known international airlines, EVA needed to generate a dramatic increase in awareness and preference among North American audiences, particularly U.S. to Asia business travelers. To launch our campaign, we used graphic imagery that celebrated the bold brand colors and paid homage to the golden age of air travel.
From posters to billboards to mall kiosks, social, and digital, the work turned heads in major markets across the U.S.
EVA Air has been given some of the most prestigious awards in the airline industry; however, while they were named one of the world’s top 10 airlines, hardly any North American business travelers know who EVA Air is.
To compete with more well-known international airlines, EVA needed to generate a dramatic increase in awareness and preference among North American audiences, particularly U.S. to Asia business travelers. To launch our campaign, we used graphic imagery that celebrated the bold brand colors and paid homage to the golden age of air travel.
From posters to billboards to mall kiosks, social, and digital, the work turned heads in major markets across the U.S.
Digital Banners
ARTIST PRINT
By taking the journey to Taipei, our three creatives was asked to conceive a project and produced it while they were on the plane.
In-flight Editorial
Beautiful short films with artist illustrations and editorial feature documenting their individual journeys and projects.
Work completed @ Mullenlowe
Role: Design & Art Direction
Design Director: Florencio Zavala Illustration: Peter Greenwood
Award: Graphis Silver
