Designed to enliven the brand's 2014 football campaign, the Pepsi "Live For Now" collection features streetwear, accessories and electronics created in partnership with a mix of both iconic and cutting-edge international designers including Original Penguin by Munsingwear®, B&O PLAY, Gents, Goodlife, Del Toro and SHUT.
Work completed @ 180LA
Role: Role: Design and Art Direction
Design Director: Richard Harrington